The real estate market is one of the most lucrative industries in all of Pakistan. Sources say that the majority of the country’s wealth is stored in land assets. Ordinary people, who don’t have any prior knowledge of real estate trends, rely heavily on the services of real estate agents in Pakistan to provide them with the necessary know-how into property investments.
If you’re starting out in the real estate market and aren’t sure how to provide your clients with the best real estate services, then read on. This article was compiled by Makeen Marketing’s highly skilled real estate agents.
Salesperson Vs Consultant
While a big part of being a real estate agent is convincing your client to invest in the property, you’re showing them, this isn’t the only part of the job. You don’t always have to make the hard sell. Studying successful real estate agents in Pakistan, we have come to the conclusion that you need to first sell the idea of yourself being a good real estate consultant.
Thinking of yourself less like a pushy salesperson and more as a consultant will help you hone your soft skills. These are essentially people-skills, problem-solving, and self-determination. Working on these qualities makes you come off as someone who is more interested in helping someone make a good investment instead of someone who is looking to make a quick buck.
Once you are able to convince the client how beneficial your skills are to them, you can rest assured that they will come to you for all their real estate-related issues.
Like the content so far? You might also like: 4 strategies on Attracting Real Estate Buyers in Pakistan
Think Like a Small Business
Working as an independent real estate agent? It’ll do you well to start thinking of yourself as a small business. Successful real estate agents in Pakistan working solo realize that the greatest benefit of doing so is that they are in charge of their own growth.
They start by investing in relationships with their clients, laying long-term business strategies, and begin thinking up marketing tactics that will help them engage with more potential clients. Smart real estate agents in Pakistan realize the importance of coming up with a business that’s amenable and grows with the market demand.
Make Use of Social Media Platforms
The best way for real estate agents in Pakistan, and all over the world, stay relevant is through social media. It’s a great instrument for gauging what the market trends are, what real estate demands are and coming up with ways to connect with not just your client but also keep a watchful eye on your competition.
Below are a few must-have social media accounts for real estate agents:
- Facebook: Facebook took social media to a whole new level. A decade and a half later, we still see it as the harbinger of all thing’s social media. Because it’s such a massive platform, posting an ad on Facebook means you’ll be reaching out to a large audience. All you need to do is create an online presence on the website. You can also take advantage of options to post ad listings or broadcast your services through the platform.
- LinkedIn: LinkedIn is perhaps one of the best platforms to get in touch with professionals. The constantly updating newsfeed not only means that you’ll come across a lot of potential clients, but that you’ll be visible to a larger audience as well.
Good Real Estate Agents in Pakistan Use the Right Tools
Using the right tools and technology is perhaps one of the most important strategies implemented by real estate agents in Pakistan. The success of your marketing campaign depends greatly on the kind of tools and technology you are using.
The most helpful advice we can offer in this section is to create a website your clients can visit. This website should be comprehensive in that it should provide a helpful background of you/ your company, the services you offer as well as the projects you can help them out with. Click here for an excellent example of what a good real estate firm’s website should look like.
This is a good way to stand out from your competition while offering your clients a one-stop-shop for all their real estate needs.
Following all these points scrupulously should help immensely in kick-starting your career as a dependable real estate agent. Makeen Marketing is home to some of the best real estate agents in Pakistan. We deal in a number of properties all around the country— Blue World City, Islamabad Model Town, Capital Smart City as well as Lahore Smart City.